Delta Air Lines recently introduced substantial revisions to its SkyMiles loyalty program. Under the new policy, elite status will be based on the amount of money spent rather than miles flown. This shift, while altering the landscape of elite benefits, has triggered discontent among numerous frequent flyers. Many have expressed their frustration and disappointment on social media platforms, including “X,” (formerly Twitter) where influencers openly shared their dissatisfaction and contemplation of a potential switch to other airlines, highlighted in the Social Media Analytics Platform of GlobalData, a leading data and analytics company,

Smitarani Tripathy, Social Media Analyst at GlobalData, said: “Numerous influencers active on “X” have voiced their discontent regarding the alterations made to Delta Air Lines’ SkyMiles program. This has prompted many customers to contemplate severing their loyalty ties with the airline and exploring alternative options. The prevailing sentiment among these influencers leans overwhelmingly toward negativity, reflecting customers’ perceptions that the Delta Medallion modifications fail to adequately acknowledge their loyalty.”

Below are a few popular influencer opinions captured by GlobalData’s Social Media Analytics Platform:

Jake Williams, Faculty at IANS:

Sherrell Dorsey, TED Tech Host:

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Michael J. Miraflor, Chief Brand Officer at Hannah Grey VC:

Christina Warren, Sr Dev Advocate at GitHub:

Kelly Vaughn, Director of Engineering at Spot AI:

Our signals coverage is powered by GlobalData’s Thematic Engine, which tags millions of data items across six alternative datasets — patents, jobs, deals, company filings, social media mentions and news — to themes, sectors and companies. These signals enhance our predictive capabilities, helping us to identify the most disruptive threats across each of the sectors we cover and the companies best placed to succeed.

GlobalData’s Social Media Analytics Platform allows businesses to understand brand sentiments, product led conversations, buzzing trends over Reddit and Twitter by using a combination of AI and human based analysis that curate content and displays only what matters to you.